Canis Media welcomes Bollywood music channel 9XM to Sky’s UK platform on Channel 851, positioned in the ‘International’ genre.
Canis managed the sale and transfer process securing an EPG slot on the digital platform for the channel. 9XM is a complete playlist channel with no presenters, instead replaced with cartoon characters who crop up on-screen with bites of showbiz news.
Commenting on the UK launch, Punit Pandey, Sr. Vice President and Business Head, 9X Media Pvt. Ltd. said, “The launch of 9XM in the United Kingdom is part of 9X Media’s aggressive growth plans to expand the reach of our flagship Channel across the
globe. Bollywood Music today has fans across the globe. It’s no longer just Indians consuming Bollywood music but we also see Hollywood stars wanting to be a part of this growing industry. We are pleased to announce that the best and the latest Bollywood music can now be enjoyed in the UK on 9XM. We are confident that millions of TV
viewers across the region will love the music and rib-tickling animated shows on 9XM.”